Client: Canopy
Challenge
Canopy, part of OCG Software, a procurement technology company, needed a robust brand identity and an improved online presence. The challenge was to create a cohesive digital experience that integrated multiple services while enhancing visibility and engagement.
Results
Developed a new brand identity and comprehensive content marketing strategy. Created a complex website with three microsites, optimised SEO, and produced diverse content such as blogs and case studies. The strategy effectively positioned Canopy as a leading brand, boosting its reach and engagement through targeted social media campaigns and tailored marketing materials.
A key achievement was developing a complex website integrating three microsites into the leading platform, optimising product-specific SEO to better capitalise on search visibility.
