Client: Canopy
Challenge
Canopy, part of OCG Software, a procurement technology company, needed a robust brand identity and an improved online presence. The challenge was to create a cohesive digital experience that integrated multiple services while enhancing visibility and engagement.
Results
Developed a new brand identity and comprehensive content marketing strategy. Created a complex website with three microsites, optimised SEO, and produced diverse content such as blogs and case studies. The strategy effectively positioned Canopy as a leading brand, boosting its reach and engagement through targeted social media campaigns and tailored marketing materials.
"Marc’s approach felt more like a partnership than a project—he was always open to feedback and willing to adapt, ensuring everything was just right.
His dedication and attention to detail made the entire process smooth and enjoyable. Highly recommend him to anyone looking for genuine collaboration and top-notch results.”
Doug McLean, CEO, Canopy
