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5 ways fractional marketing support helps you move your business forward*
Marketing can feel overwhelming and, paradoxically, easy to put off when urgent tasks take priority. Balanced Marketing provides flexible, fractional marketing support that helps you prioritise what matters, bring fresh ideas, integrate seamlessly with your team, access senior expertise without the overhead, and turn overwhelm into momentum.
Marc Bates
Jun 33 min read


Building websites that work: why I use Wix Studio for SMEs
I use Wix Studio to create websites that don’t just look good but work hard for your business. In this blog, I share why it’s a great choice
Marc Bates
Mar 113 min read


AI in marketing, Part 3: Data-driven decisions made simple
Drowning in data? AI makes analytics simpler, smarter, and actionable. Discover how SMEs can turn insights into growth. Data-Driven...
Marc Bates
Feb 113 min read


AI in marketing, part 2: Content creation that speaks volumes
AI isn’t here to replace creativity—it’s here to amplify it. Discover how SMEs can use AI to supercharge content creation without losing the
Marc Bates
Dec 10, 20244 min read


Making sense of AI in marketing: Bridging simplicity and sophistication for SMEs
Artificial intelligence isn't just a buzzword—it's a game changer for SMEs looking to supercharge their marketing efforts.
Marc Bates
Nov 25, 20243 min read


Crafting Melius Pharma's digital identity: Case study celebrating ten years of Balanced Marketing
Delve into the success story of Melius Pharma, where Balanced Marketing crafted a compelling brand identity and developed a dynamic website.
Marc Bates
Aug 27, 20243 min read
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