Building websites that work: why I use Wix Studio for SMEs
- Marc Bates
- Mar 11
- 3 min read
A website isn’t just a digital brochure—it’s a key part of your brand’s success. It needs to be professional, scalable, and easy to manage for SMEs. That’s why I use Wix Studio to create websites that don’t just look good but work hard for your business. In this blog, I share why it’s a great solution and how it helped RJW&partners transform their online presence.
Over the years, I’ve built websites on just about every platform out there—from fully custom-coded sites to WordPress, Shopify, and everything in between. Each has its place, but when it comes to SMEs looking for a professional, scalable, and cost-effective solution, I keep returning to Wix Studio.
It’s not because it’s trendy or the “easy” option—it’s because it works.
The SME website challenge
Most small and medium-sized businesses I work with have similar challenges when it comes to their websites:
They need a site that looks professional but doesn’t require a huge budget.
It has to be easy to update without relying on a developer every time.
It should work hard—whether that means attracting leads, selling products, or streamlining bookings.
And it absolutely has to be searchable and visible (because what’s the point of a beautiful website if no one finds it?).
That’s where Wix Studio shines.
Why Wix Studio works for SMEs
What I like about Wix Studio is that it balances creative control with practical functionality. It gives me the tools to build custom, high-end designs while keeping the backend user-friendly for clients who want to manage their own content.
Here’s why it’s a great fit for SMEs:
✔ Creative freedom – Unlike drag-and-drop builders that limit design, Wix Studio allows full design flexibility. I can create something truly unique while ensuring it’s user-friendly.✔ SEO and performance – The sites I build with Wix Studio are structured for search engines and load quickly—crucial for visibility and user experience.✔ Scalability – Whether a business needs e-commerce, booking tools, or CRM integration, Wix Studio grows with them.✔ Security and maintenance handled – No worrying about software updates or hosting—Wix takes care of it in the background, reducing long-term maintenance headaches.
A real-world example: RJW&partners
Take RJW&partners, a consultancy firm in the biotech and pharmaceutical sector. They needed a website that clearly communicated their highly specialised services while aligning with their brand identity. Their old site wasn’t cutting it—it lacked clarity, and they weren’t getting the right engagement from visitors.
By redesigning their site using Wix Studio, I created a modern, visually engaging platform that streamlined their messaging and improved client interaction. The impact?
"We have generated more visitors and leads, and the visual elements Marc created for our website have now filtered through to all areas of our branding and client communications."— Nicola Robb, Director, RJW&partners
That’s what a great website should do—it shouldn’t just sit there; it should be an active part of a business’s growth.
More than just a website—a brand asset
A website isn’t just a place for information; it’s a brand asset. It should reflect who you are, work for your business, and be adaptable as you grow.
With RJW&partners, their refreshed website didn’t just improve how they looked online—it influenced their entire brand identity: "Marc translated our ideas into really standout (but also very cost-effective) websites that are both aesthetically pleasing and communicate our offering very neatly."— Nicola Robb, Director, RJW&partners
Why work with me?
I don’t just “build websites”. I help SMEs create a digital presence that works. Whether that’s refining brand messaging, structuring content for clarity, or ensuring a site converts visitors into customers, I take a strategy-first approach.
If your website isn’t doing its job—if it’s outdated, underperforming, or simply doesn’t reflect where your business is today—let’s talk about why Wix Studio works for SMEs.
👉 Want a website that works as hard as you do? Let’s make it happen.
For more insights and expert advice on content marketing, visit Balanced Marketing Insights. We're here to help you unlock the power of content marketing for your business. Get in touch today to start your content marketing journey.
About Marc Bates
Marc Bates is a marketing consultant with over 20 years of experience in content marketing, commercial and contract publishing, and communication design. In 2014, Marc launched Balanced Marketing (Balanced Agency) with a simple mission: to help companies with limited marketing resources develop great marketing assets. I focus on ensuring an audience-centric approach to delivering creative and cost-effective content for client-owned print and digital media.
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