The SEO playbook is dead. Learn how AI search engines like Google SGE reward comprehensive content, genuine expertise, and conversational search optimisation.

Marketing can feel overwhelming and, paradoxically, easy to put off when urgent tasks take priority. Balanced Marketing provides flexible, fractional marketing support that helps you prioritise what matters, bring fresh ideas, integrate seamlessly with your team, access senior expertise without the overhead, and turn overwhelm into momentum.

I use Wix Studio to create websites that don’t just look good but work hard for your business. In this blog, I share why it’s a great choice

Drowning in data? AI makes analytics simpler, smarter, and actionable. Discover how SMEs can turn insights into growth. Data-Driven Decisions Made Simple Making sense of marketing data: AI to the rescue Let’s be honest—data can be a bit like Marmite. Some marketers love it, obsessing over dashboards and heatmaps. Others? Well, they’d rather poke themselves in the eye than wrestle with another Excel spreadsheet. But here’s the thing: AI makes data digestible, insightful, and,

AI isn’t here to replace creativity—it’s here to amplify it. Discover how SMEs can use AI to supercharge content creation without losing the

Artificial intelligence isn't just a buzzword—it's a game changer for SMEs looking to supercharge their marketing efforts.

It's easy to feel uncertain during a time of global change. Yet, this period offers SMEs a chance to stand out, innovate, and build...

In the health and safety sector, clear branding and communication are crucial for business success and user safety.

Delve into the success story of Melius Pharma, where Balanced Marketing crafted a compelling brand identity and developed a dynamic website.

Marc Bates explores the importance of integrating digital and traditional marketing methods, along with strategic partnerships.